Marketing Made Easy - Or Complex
I just wrote a description of our services to a partner who wanted to know how to describe what we do. Here’s what I wrote first:
/…/ A typical project setup that we’ve done for European Travel companies, Hosting companies, Software developers, Retail companies, Consultancy companies, etc - is something like this:
1) We identify what they want to do with their website, some sell stuff online, some use their website as a showroom, some want to attract resellers, some want to reach people with information, etc..
2) We determine how to track performance - if there are no tools in place, we will advice and assist in selecting and implementing
3) We review the website(s) - sometimes they are just not up to the task, and often they are far from optimised. We can take part both on a technical and commercial level, including e.g. Search Engine Optimisation
4) We make and execute a marketing plan for the website, combining a wide range of systems and techniques such as Search Engine Marketing, affiliate networks, viral marketing, permission marketing (e-mails), press releases, campaign-sites / localised sites, banner advertising, etc. Offline elements would also be considered if relevant/necessary. Stepping outside pure marketing - we could also work on finding regional/national partners, etc.
5) We monitor the results of the activities and make ongoing adaptions, revising targets in cooperation with the client.
- If more assistance is required than we can handle ourselves, we subcontract, anything from software and web developers, to designers and media bureaus. /…/
Well, it’s correct, and probably quite informative, but it just sounds complex. Here’s my second version:
NYNY Solutions can market your company effectively on Google and other search engines. We do all the work for you, and your programs can start and stop instantly, so there is no overhead cost and no risk.
No question about which version is more to the point. I think I just proved to myself that less is more, also in b2b.